In today's economy, business is becoming hyper-competitive. With access to the internet, potential customers can compare your business to others in just a few keystrokes. A key to keeping your business out front is showcasing the services you offer that separate you from the competition.
Kleemans Service Center is a rapidly growing auto service and towing company known for specialty repair and large truck service. The key to this shoot was to create imagery that would showcase a few things that set them apart from the competition. We decided that a photo of a pickup truck cab removal and imagery of a TIG welding rig would be excellent photographs to reinforce Kleemans reputation for performing specialty work.
The first image we shot was the cab removal. It is actually a fairly challenging image to create as the inside of the cab needed to be lit as well as the wheel wells, engine compartment, and transmission part of the frame. The image is a good representation of the more in depth repair work that Kleemans performs.
TIG welding is another service that is offered and we wanted to represent that as well. The TIG welding unit is set back but prominent and well lit in the image. The transmission was placed in the foreground to protect the camera image sensor from direct light from the actual spot being welded. The Skull imaged welding mask added a bit of aggressiveness to the shot.
Not all photographs were of specialty items. Standard equipment including this wheel alignment machine were photographed for use in focused tire and front end service advertising.
Using a strategy of focused marketing, images on key specialties sets you apart from the competition drawing in customers with a specific service requirement, which can then be turned into standard sales for years to come.